The Clear Advantage™

Exclusively by Saginaw Bay Underwriters

Saginaw Bay Underwriters (SBU) is an independent insurance agency in the Great Lakes Bay Region of Michigan, offering risk advising and insurance services to businesses, employers, and individuals and families.

We use a proprietary, three-step approach called The Clear Advantage™ to ensure clear results for our clients, not just insurance.

Originally founded in 1863 to insure the lumber industry throughout the Saginaw Valley, SBU is now one of Michigan’s largest insurance agencies, serving over 12,000 clients throughout the Great Lakes Bay Region.

Over 150 Years of Service

1863

Saginaw Bay Underwriters traces its beginnings back to 1863, during the Lincoln administration.

1900s

Historic Saginaw agencies like Brady & Savage and B. Geer & Son eventually grew into SBU. In the beginning, we mainly serviced the flourishing Great Lakes Bay Region lumber industry.

1934

We have always been there for clients during disastrous times, like the Morley Brothers department store fire in 1934, the Saginaw city hall fire in 1935 and a fire at Saginaw Valley State University in 1985.

1971

In 1971, Saginaw Underwriters, Inc. was officially formed, following the merger of two local competitors with historic roots: Carmen-Toft-Baum and Brady Schirmer.

1985

1985 saw three milestones for our agency:  We celebrated 125 years, opened a new location in Bay City and officially took the name of Saginaw Bay Underwriters.

2011

SBU continues to grow. We established a Midland location in 2001 and another Saginaw location in 2011, following a merger with Landmark Insurance.

TODAY

Today, Saginaw Bay Underwriters is still serving the communities it has called home for over 150 years. We look forward to doing so for many more to come!

Our Vision Statement

The relentless pursuit of excellence for:

  • Our Clients
  • Our Team Members
  • Our Community
  • Our Business Partners

Our Core Values

  • Integrity
  • Client Experience
  • Making It Simple
  • Teamwork
  • Profitability
  • Continual Learning
  • Community Involvement

Giving Back to Our Communities

We don’t just talk about community involvement, we live it.

Each week we donate $250 to a local charitable cause through our SBU Cares program. Since 2013, we’ve donated thousands of dollars to hundreds of different causes, in addition to our other regular giving.

Want to nominate a recipient? Simply email sbucares@sbuins.com. Follow along with the stories on our Facebook page.

Sound like a place for you?

CAREERS WITH SBU